What is SEO & Why is it Important?
Search engine optimization, or SEO, is very essential for people who would like to improve their web pages, and the blog post-practice of optimizing your web pages will make your site more noticeable to people and also will make them a high position.
Search results of Google or any search engines.
What is the purpose of having a website if no one is going to look at it? The only way to make others look on your website is through search engine optimization (SEO).
If you have a website and you want to get more traffic, it should be part of your marketing efforts.
If you want your website to rank no 1 organically, it is mandatory to focus on SEO
- How do you “optimize” search engines for your site or for your company’s site?
- How Long Does It Take to See the Results of SEO?
- How can you differentiate Good SEO vs Bad SEO?
So many questions come to your mind on SEO let’s find answers for all the questions comes to your mind
Does SEO really matter?
The truth is, yes, SEO is just as significant as it’s constantly been. In fact, there have been many changes to SEO recently that can be a real benefit to people in all industries
If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?
Truth is, many fail to show their tremendous marketing potential in their blogs. In fact,
a recent study shows that although only most of the businesses have blogs, the majority of blog owners haven’t updated their blogs with fresh or relevant content and performing basic blog post optimization.
You can also check this blog The Ultimate Guide to Mastering SEO in 2017 and Beyond helps your to under better on SEO tricks & Techniques
Let’s discuss on few search engine optimization (SEO) tips to get your blog noticed.
Keyword Research, finding the right keyword is first and foremost important, valuable, and high return activities in the search and content marketing fields. It is essential for on-page optimization.
Finding related keywords to your blog is one thing you should keep in mind. You can also use some tools available in the market like Google Adwords Keyword Tool, these tools are great tools that allow you to find keywords to your topic and even it helps to check your competitor to check what words and phrases they are focusing to get traffic to their sites.
Once you have searched relevant valuable keywords. It is very essential to put them in such a way it impacts people and search engine crawlers indexing your content.
Few things you should keep in your mind:
Go after long-tail keywords, because they’re easier and more profitable to target.
Include your 1–2 keywords in specific parts of your post.
Make sure your blog is mobile-friendly and responsive.
Optimize your meta description, and use all the space.
Optimize your image alt text for SEO.
Don’t repeat many similar topic tags.
URL structure intuitive for users is good for search engines too
Link internally when possible.
Track your site’s search performance using Google Search Console
Topic clustering, lets you organize your content and pages in a more strategic way
Word of Caution Avoid keyword stuffing loading a webpage with keywords or numbers that will lead the readers to difficult to read and it will also make them feel bored. A couple of strategically placed keywords will do the trick.
Broken Links & Images When visitors follow links to or from your site, they are expecting certain content to be available to them once they get to that page. Broken links are not only bad for user experience but can hurt your search ranks.
Optimize your images Works by removing all the unnecessary data that is saved within the image to reduce the file size, Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the photo.
Reference others with links Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority
Subscribe to your blog Clearly Display the Subscription Button/Email Opt-In Form, first of all, don’t make it difficult for visitors to your blog to figure out how to opt into your blog.
Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog — above the fold.
Don’t make your visitors search through all the bells and whistles in your blog’s sidebar to subscribe. Put it right in their face, and make it stand out.
Social media is the only way to truly connect with potential customers, utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Social media marketing has a 100% higher lead-to-close rate than paid marketing.
One reason organic social media marketing is so effective is that brands and customers can learn about each other simultaneously, as both brands and consumers are posting and sharing content they feel is important or relevant to themselves
Hopefully, you have gained a good understanding of the basics of SEO, You should also now understand that an online presence is crucial for everyday businesses and an SEO strategy can help make you stand out above your competitors.
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